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Connecting People and Ideas... Turning Ideas into Growth.
Answers for the Profession's Most Profound Challenge
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Connecting People and Ideas... Turning Ideas into Growth.
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For a Free Review of Your Staffing Opportunities, Contact Bruce Marcus Today: 1 (203) 459-2993 [Eastern Time]
Or by Email: marcus@marcusletter.com
And mention this white paper.
(Limited Time Offer)
Bruce W. Marcus
The Marcus Letter: http://www.marcusletter.com/
Bruce W. Marcus is a consultant and strategic planner for law, accounting, consulting and other professional services firms. He is the editor of the award-winning The Marcus Letter on Professional Services Marketing (http://www.marcusletter.com/), read internationally by more than 25,000 lawyers, accountants, and the marketers who serve them, and the blog The Marcus Perspective (http://themarcusperspective.typepad.com/). A pioneer in professional services marketing, he has served a diversified clientele that includes most of the Big Four accounting firms and their predecessors, and many major law firms, as well as smaller and solo practices.
His consulting firm clients have included Booz Allen Hamilton, Andersen Consulting, and Towers Perrin, as well as many smaller firms. He was and responsible for external communications, marketing strategy, public relations, advertising, and marketing programs for both Arthur Young and Company and Coopers & Lybrand. He had been a senior executive in the corporate relations department of Mobil Corporation.
He is the author of fifteen books, including CLIENT AT THE CORE [with August Aquila] (Wiley, 2005) and COMPETING FOR CAPITAL (Wiley, 2005), as well as numerous articles, studies, and position papers on marketing, business, and finance. His writing has appeared in major business, professional, and financial publications, and has been a regular columnist for several Microsoft industry pages. He has been a speechwriter for many of the Fortune 500 companies, and major national political figures. He has been on the advisory boards of Accounting Today and Practice Development for Solo & Small Firms and writes regularly for these and other publications.` Marcus is a frequent guest speaker and panelist, both in the United States and abroad, on marketing and investor relations before professional organizations of consultants, accountants, lawyers and others, including both the American and Canadian Bar Associations and the American Institute of Certified Public Accountants. He has consulted with the American Bar Association on advertising policy, and was a member of the communications advisory committee of the New York City Bar Association. He has produced and written innumerable brochures and successful direct response campaigns, as well as corporate annual reports, for which he has won number of national awards.
He has been awarded the Silver Anvil of the Public Relations Society of America for the outstanding program in national and international public relations, and served as an adjunct professor at Fordham Graduate School of Business Administration.
As a specialist in investor relations, investment banking, and financial marketing, he has been consultant to Goldman Sachs; Lehman Brothers; Blyth Eastman Dillon; Donaldson, Lufkin & Jenrette; CitiCorp and Chemical Bank. He has also been an economic and marketing consultant to the governments of Turkey and Puerto Rico, and is a past President of the New York Association of Business Economists.